CEO Coaching International Podcast Michael J. Slater on How to "Dream Backwards" and Realize Your Vision of BIG
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Sep 30, 2025 Michael Slater, a successful entrepreneur and coach at CEO Coaching International, shares his 'Dreaming Backwards' process to help CEOs transform visions into executable strategies. He discusses the importance of creating a visual envisioned state and iterating on a five-year plan, using his experience with Nik Software as a case study. Slater emphasizes balancing aspirational goals with practical realities, handling resistance to change, and maintaining momentum after big wins. With insights on using AI creatively, he highlights how strategic strands can guide companies toward their envisioned future.
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Visualize A Clear Envisioned State
- Dreaming Backwards creates a vivid future 'envisioned state' the team can rally toward.
- Michael Slater stresses the envision must be written and visually represented for clarity.
Use A Simple Visual Over A Page
- Distill your envision into a simple visual rather than a long document.
- Use segmented visuals (a cloud with segments) to show products, tech, markets, and IP.
Nik Software's Early Envisioning
- At Nik Software they defined future products, tech, markets and IP as part of their envision.
- The iterative picture guided product choices as revenue grew toward $2M and beyond.