Our guest today is Samuel Hulick, user onboarding consultant and founder at UserOnboard.

I’ve wanted to interview Samuel for a long long time. I’ve read Samuel’s work for over 7 years now. I love his onboarding teardowns of many many apps that are both incredibly instructive and very hilarious. Always incisive, always insightful - I’ve enjoyed so much of Samuel’s work. My interview with Samuel today pinpoints how crucial user onboarding is - and outlines how to improve both upstream and downstream user retention dramatically by improving your app’s user onboarding experience.

Key Highlights:

🤝 The ‘educational moments’ that Samuel looks for when he analyzes an app or product’s onboarding.

🤔 Why Samuel recommends thinking of software as a service rather than a good for sale or an object.

🧭 Why Samuel recommends letting users feel in control rather than taking them on a tour of the product’s features.

👉 Why Samuel suggests thinking about boiling down your business model to supporting human motivation - or helping people do what they want to do.

↘️ How Samuel recommends reducing stress in onboarding experiences that sometimes need to be long drawn - for instance, banks or fitness apps.

☝️ Why it’s important to wrap every ask in the context of why a user is better off for having done it.

👥 Why it’s important to build different user segments based off of the kinds of things that people are trying to do, rather than the kinds of people that they are.

🔄 Why it’s important to value an existing onboarding process and get insights from it before changing it.

💯 The concept of POP or ‘point of payoff’.

ℹ️ How some products and apps are customizing the onboarding experience based on information they collect earlier in the process.

Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-win-with-user-onboarding-with-samuel-hulickfounder-at-useronboard/

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