The Mobile User Acquisition Show đ„How to win with user onboarding - with Samuel Hulick (Founder at UserOnboard)đ
Our guest today is Samuel Hulick, user onboarding consultant and founder at UserOnboard.
Iâve wanted to interview Samuel for a long long time. Iâve read Samuelâs work for over 7 years now. I love his onboarding teardowns of many many apps that are both incredibly instructive and very hilarious. Always incisive, always insightful - Iâve enjoyed so much of Samuelâs work. My interview with Samuel today pinpoints how crucial user onboarding is - and outlines how to improve both upstream and downstream user retention dramatically by improving your appâs user onboarding experience.
Key Highlights:
đ€ The âeducational momentsâ that Samuel looks for when he analyzes an app or productâs onboarding.
đ€ Why Samuel recommends thinking of software as a service rather than a good for sale or an object.
đ§ Why Samuel recommends letting users feel in control rather than taking them on a tour of the productâs features.
đ Why Samuel suggests thinking about boiling down your business model to supporting human motivation - or helping people do what they want to do.
âïž How Samuel recommends reducing stress in onboarding experiences that sometimes need to be long drawn - for instance, banks or fitness apps.
âïž Why itâs important to wrap every ask in the context of why a user is better off for having done it.
đ„ Why itâs important to build different user segments based off of the kinds of things that people are trying to do, rather than the kinds of people that they are.
đ Why itâs important to value an existing onboarding process and get insights from it before changing it.
đŻ The concept of POP or âpoint of payoffâ.
âčïž How some products and apps are customizing the onboarding experience based on information they collect earlier in the process.
Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/how-to-win-with-user-onboarding-with-samuel-hulickfounder-at-useronboard/
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