Every Real Estate Agent is Starting from Scratch…Here's Why

Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you've been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate.

We're grappling with a whole new way of doing business and many people are having a hard time.

Even if you're an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now.

But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don't know how to ask for what we're worth, so we'd rather avoid the subject altogether.

In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It's also a risk to our real estate licenses.

How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer's agents are walking into and how to set yourself up for success.

We're all at day one ground zero. No one in residential real estate has an advantage right now. -Marki Lemons Ryhal

Things You'll Learn In This Episode

• Think like a commercial real estate agent In commercial real estate, an agent won't start the work until certain agreements and documents are in place. How do we bring this energy to the residential side?
• Don't fall into laziness and high level stupidity A listing agent wouldn't let their seller walk away from getting all the terms they want. How do we give the same undivided loyalty to our clients as buyer agents?
• The value articulation problem Many real estate agents are having a hard time with the idea of signing a buyer-broker agreement. Is the real issue not being able to ask for what we're worth?

About Your Host

​​Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!