In this Marketing Over Coffee:

Author Jason Keath talks with us about his new book on how to get more effective in being creative!

Direct Link to File

Why is one of the best known social media strategists writing a book on creativity?

How to be more creative is not part of the standard academic tracks for artists, this is a huge gap.

Where did brainstorming come from?

Using interventions to make creativity an active process, not passive.

Happy collisions – when your expertise brushes up against life. This explains the power of cities.

8:36 – 10:16 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

Categories of constraints

Michelangelo pushing through constraints to sculpt David

Incubation and incubation are critical

Group to solo ideation and back

MacGyvering it

MurderBot

Buy The Case for More Bad Ideas

12 Hours of instruction in the 2 Day AI Bootcamp

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

The post Jason Keath Pleads The Case for More Bad Ideas! appeared first on Marketing Over Coffee Marketing Podcast.

Dems Fight for Dept of Education as DOGE Locks the Doors