Building and monetizing an audience as a software engineer - Randall Kanna Franson
Jan 24, 2024
auto_awesome
Randall Kanna Franson, senior software engineer and author, discusses her journey in the tech industry, including publishing books and creating a successful course. She shares insights on building an audience, self-publishing versus traditional publishing, and why she hasn't started a successful SaaS. The episode also includes recommendations for a book, podcast, and person to follow.
Taking a Twitter course resulted in a significant increase in the speaker's audience, gaining over 8,000 followers and compounding their growth.
The speaker persevered through gender bias and discouragement to become a successful software engineer, ultimately earning financial success as an indie creator through publishing books and launching a course.
Deep dives
Building a Twitter Audience in 2020
In 2020, the speaker took a Twitter course by Daniel Visalo, leading to a significant increase in their followers. They gained over 8,000 followers, which quickly compounded their audience growth.
Overcoming Challenges as a Software Engineer
The speaker shared their experience of facing gender bias and discouragement when pursuing a computer science degree. Despite these challenges, they persevered and eventually secured a job as a software engineer, acquiring valuable skills and grit along the way.
Success as an Indie Creator
The speaker achieved success as an indie creator by publishing books and launching a course. They found joy and fulfillment in sharing their knowledge and experiences with others, which led to financial success, including earning over $70,000 from a self-published book and making $20,000 within 24 hours and $50,000 in the first month of their course launch.
Today I’m joined by Randall Kanna Franson. Randall is a senior software engineer who has written 3 books, including one published by O’Reilly and a self published one which made over $70k. She also created a course called Hack the Tech interview which made $20k in the first 24 hours and $50k in the first month. All of this has been through Randall’s efforts to share her learnings from almost a decade being a software engineer and growing her twitter audience to over 50,000 followers. She’s also dabbled in SaaS products, notably launching and growing CodeTutor which she sold after the birth of her first child.
Timestamps
00:00 Intro
01:43 Randall's background
03:33 Coding bootcamp to senior software engineer
05:05 Getting a book published with O'Reilly
06:37 Going hard on side projects in 2020
08:01 Audience building and writing another book
10:04 Randall's course
11:42 Randalls advice to early stage entreprenuers
13:13 Why Randall hasn't started a successful SaaS
EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode