Episode #11: Bob Lederer - Research industry journalist, successful author, NY Jets enthusiast

Bob Lederer is a Market Research industry institution. He began publishing the Research Business Report and related titles in 1995 and currently publishes a daily podcast, The Research Business Daily Report (RBDR).

Bob also published a very successful book, "Beyond Broadway Joe," profiling the players - beyond Joe Namath - who were part of the 1969 Super Bowl championship.

This interview is an enjoyable retrospective on the research industry and the glory days of the NFL.

To subscribe to RBDR: https://www.linkedin.com/in/bob-lederer-rfl/
To buy the book: https://www.amazon.com/Beyond-Broadway-Joe-Changed-Football/dp/0062798049/ref=sr_1_1?crid=2G6R8CANNP06T&dchild=1&keywords=beyond+broadway+joe&qid=1603831762&sprefix=beyond+broa%2Caps%2C265&sr=8-1

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