Episode #11: Bob Lederer - Research industry journalist, successful author, NY Jets enthusiast
Oct 29, 2020
33:15
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Bob Lederer is a Market Research industry institution. He began publishing the Research Business Report and related titles in 1995 and currently publishes a daily podcast, The Research Business Daily Report (RBDR).
Bob also published a very successful book, "Beyond Broadway Joe," profiling the players - beyond Joe Namath - who were part of the 1969 Super Bowl championship.
This interview is an enjoyable retrospective on the research industry and the glory days of the NFL.