In this episode of the Search With Candour podcast, host Jack Chambers-Ward and guest Stephen Schneider cover the importance of strong site structure, internal links, and conversion rate optimisation (CRO). They also discuss the role of user experience (UX) and how to leverage tools like Google Analytics 4 (GA4) and AI to enhance your content marketing efforts.

Additionally, Jack and Stephen explore the integration of SEO with other marketing channels and the power of authentic branding and personal connections in today's digital landscape.

Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights to help you drive high-intent organic traffic and boost conversions.

Follow Steven

👉 TrioSEO Website - https://trioseo.com/ 👉 Steven’s LinkedIn - https://www.linkedin.com/in/schneis/ 👉 TrioSEO company LinkedIn - http://www.linkedin.com/company/trioseo

Sponsor

👉PPC Chat Round Up - https://linktr.ee/ppcchat_roundup

Chapters

00:00 Introduction

02:17 Sponsored by PPC Chat Roundup

07:00 Introducing Stephen Schneider and Trio SEO

08:05 Strategies for Creating High-Converting Content

10:02 The Importance of Internal Linking

18:40 Client Collaboration and Content Strategy

24:10 Handling Bad Content and Client Relationships

29:04 Leveraging AI for Data Consolidation

31:09 The Role of CTAs in SEO Content

36:14 Balancing User Experience with Ad Revenue

41:37 The Power of Influencer Marketing

51:52 Integrating CRO and SEO for Better Conversions

55:16 The Importance of Networking in Business

55:47 Conclusion

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