Mindstate Marketing Hour How to Successfully Conduct a Marketing Audit Using Behavioral Science
Is your marketing moving the needle or do you have room to grow? Without conducting a marketing audit, there’s no way to know. A marketing audit is a full exploration and analysis of your messaging and design, specifically focusing on the results. After all, it doesn’t matter how good your marketing looks if it isn’t growing your business.
In this week’s Mindstate Marketing Hour, I’m going to break down a proprietary 4-step process you can follow to conduct a marketing audit using behavioral science.
The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!
Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/
The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1
Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld
Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about
Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources
Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/
Thanks for tuning in!