30 Minutes to President's Club | No-Nonsense Sales

Delivering Pricing Like a Pro | Belal Batrawy | 30MPC Hall of Fame

Mar 17, 2025

Bilal Batrawy, founder of LearnToSell.io and former Head of Sales at GTM Buddy, shares his insights on effective pricing strategies. He emphasizes limiting pricing options to three to simplify choices for prospects. Bilal discusses leveraging value-add incentives to steer customers towards larger packages and suggests presenting pricing in a range to avoid sticker shock. He also highlights the power of strategic comparisons to make premium options more appealing. Tune in for a masterclass in crafting successful pricing dialogues!

39:45

Episode guests

Bilal Batrawy

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Limit pricing options to three simplifies decision-making for prospects and enhances the likelihood of closing sales by reducing overwhelm.

Strategic presentation of pricing with a range, along with effective comparisons, fosters valuable discussions and creates perceived value for buyers.

Deep dives

Importance of Pricing Strategy

Bringing up pricing early in the sales process is crucial for effective selling. Sellers should proactively mention the price rather than waiting for buyers to ask, positioning themselves as professionals. By providing a starting price and a range, sellers encourage valuable discussions about the buyer's expectations and perceptions. This approach helps to identify serious buyers and eliminates unproductive negotiations later in the process.

Intro

3min

Mastering Sales Pipeline Management and Deal Progression

2min

Pricing Strategies in Sales

7min

Psychology of Pricing Strategies

18min

Mastering Pricing Strategies and Negotiation Tactics

3min

Join the 30MPC Discovery Course waitlist TODAY and get first dibs + $25 off your first TWO months of Club Pass: https://clubpass.30mpc.com/discovery-course.

ACTIONABLE TAKEAWAYS:

Limit Pricing Options to Three: Offering more than three options overwhelms prospects. Present only the most relevant three to simplify decision-making.
Leverage Value-Add Incentives: Highlight low-cost-to-you, high-value items (like waived fees or extra features) to steer prospects toward larger packages.
Present Pricing with a Range: Start with a floor price and give a range based on factors, allowing flexibility while avoiding sticker shock.
Use Strategic Comparisons: Position your premium option near a slightly lower-tier offer to make it an attractive choice, while avoiding comparisons to much cheaper options.

BELAL'S PATH TO PRESIDENT'S CLUB

Founder @ LearnToSell.io
Head of Sales @ GTM Buddy
Enterprise Account Executive @ ClearBit
Head of Business Development @ BioIQ

RESOURCES DISCUSSED

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