30 Minutes to President's Club | No-Nonsense Sales Delivering Pricing Like a Pro | Belal Batrawy | 30MPC Hall of Fame
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Mar 17, 2025 Bilal Batrawy, founder of LearnToSell.io and former Head of Sales at GTM Buddy, shares his insights on effective pricing strategies. He emphasizes limiting pricing options to three to simplify choices for prospects. Bilal discusses leveraging value-add incentives to steer customers towards larger packages and suggests presenting pricing in a range to avoid sticker shock. He also highlights the power of strategic comparisons to make premium options more appealing. Tune in for a masterclass in crafting successful pricing dialogues!
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Control the Pricing Conversation
- Control pricing by bringing it up early.
- Give a price floor and a range, prompting discussion.
No Professional Buyers
- There's no such thing as a professional buyer; they don't specialize in purchasing.
- Sellers should guide buyers on price, implementation, resources, and deliverables.
Don't Be Clever, Be Curious
- Don't overthink buyer questions; uncover their true needs.
- Pause and ask clarifying questions like, "What makes you ask?"