In this episode, Phil is joined by fellow podcast host, Jimi Ryan. Phil and Jimi’s conversation highlights the strategic use of social media as a powerful tool for engagement, brand awareness, and customer relationship management. Jimi’s experience in different parts of the mortgage world brings great insight and strategies to make building one’s database smooth and simple. Don’t miss this episode filled with tactics and strategies to better your business!

Jimi Ryan is the Chief Creative Officer at Shape Software, where he leads innovative design and creative strategies to drive the company's vision forward. Jimi is also the host of the popular podcast Get It Done, where he shares insights on productivity, leadership, and creative success, inspiring listeners to take action and achieve their goals.

00:20 Meet Jimi

01:25 A Lot of Effort, But Not a Waste

04:15 How Much is Attention Worth?

06:40 Leads Come From Conversations

08:00 Balance Trust and Attention

10:30 Social Media is Necessary

14:00 Be Relevant Enough So People Answer

16:50 41 ½ Second Sale Strategy

21:05 Winning with Shape 

25:40 Lead Management vs. CRM

26:30 Prioritize Your List

28:00 Did All the Work, Now What?

31:00 The Three E’s

33:25 Own Your Database

Connect with Jimi: Facebook | Instagram | Linkedin

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