Episode 198 - Santosh Chawla - Senior Designer - Affinity Creative Group - Oakland CA.

Today's guest is Santosh Chawla. He is a Senior Designer at Affinity Creative Group out of Oakland CA. 

During this episode we talk about: 

-how he got into the wine and spirits packaging design world. 

-HeMan toys and old toy packaging. 

-growing up and in India and growing his creative skills there. 

-his first trip to North America and how that all came about. 

-the album cover artwork he saw and what about it stuck with him. 

-the watch brand that he looks up to because of their design and minimalism. 

-using unique print techniques to help wine and spirits stand out and how one of them was inspired by his honeymoon in Italy. 

-the struggle to find balance between digital and real-world inspirations. 

-a press check that went sideways. 

-the design that he created that was launched at the Detroit Auto Show. 

With Santosh being a print guy and with 16+ years in the game, we had LOTS to talk about! Enjoy! @affinitycreative