I Am Northwest Arkansas® Unwrapping Success: The Black Paper Party Story from Shark Tank to Cultural Celebration
About the Show:
"Walmart's probably one of the greatest incubators for businesses.”
- Jasmine Hudson
In this episode of "I am Northwest Arkansas," we spotlight the innovative trio behind Black Paper Party: Jasmine Hudson, J'Aaron Merchant, and Madia Willis. While Madia couldn't join us, her role is pivotal in their venture, which is revolutionizing holiday celebrations with a focus on cultural representation.
Jasmine and J'Aaron, who are here to share their journey, have masterfully blended artistic vision with business savvy. They've filled a significant gap in the market, creating products that celebrate the Black community. Their line, featuring black Santas, angels, and black children, brings joy and a sense of belonging to African-American families during the holidays.
Their dedication to elevating Black culture has led to impressive partnerships with major retailers like Walmart, Target, and Macy's. But the most exciting development for Black Paper Party is their recent feature on the 15th season of Shark Tank. There, they struck a deal with Shark Barbara Corcoran, marking a significant milestone in their journey.
This episode delves into how Jasmine, J'Aaron, and Madia's collaborative spirit and diverse talents have built a business that not only meets a unique market need but also inspires diversity and representation in commerce. With their Shark Tank success, the future looks incredibly bright for Black Paper Party.
What you will learn in this episode:
- Gain a deeper understanding of the importance of representation in products and how it impacts diverse audiences.
- Discover the powerful impact of Black Paper Party's designs on both individuals and communities.
- Explore the benefits of autonomy and independence in your work, and how it can lead to greater creativity and success.
- Learn the value of community engagement and local partnerships in driving the growth and impact of your product design business.
- Uncover the motivation behind Black Paper Party's mission and how it can inspire and inform your own entrepreneurial journey.
All this and more on this episode of the I am Northwest Arkansas podcast.
Important Links and Mentions on the Show*
Black Paper Party on Instagram
Tune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large.
This episode is sponsored by*
Signature Bank of Arkansas "Community Banking at its Best!"
Northwest Arkansas Council - "Life Works Here!"
*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
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Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks.
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Mentioned in this episode:
FindItNWA.com
Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"
Apple Seeds An Evening at the Farm, Saturday, October 11th, 2025
Evening at the Farm is a celebration of community and togetherness. Gather with friends, family, and fellow food enthusiasts for a memorable farm-to-table meal. What began as a small gathering has grown into one of our most beloved traditions, celebrating the flavors of the season and the community that makes it all possible. By attending this event, you'll not only treat yourself to an unforgettable culinary experience but also support our mission to empower and nourish our community.
Winetopia 2025
We’re back at the barn! Winetopia is THE annual event that highlights the best of what our NWA Community has to offer, and we are thrilled to be back at the Barn at the Stonebreaker this year! Winetopia is where you can taste incredible top-tier wine, local craft beer, top-shelf bourbon, a variety of other spirits from our favorite local distilleries, AND hand-crafted mocktails. A specially-selected menu from Stonebreaker catering and our favorite Mia Tarts round out the evening! A ticket is all you need to access one of the most special nights of the year. Your favorite features from Winetopia will be there - the famous wine toss with Carny in the Corner, DJ Shortfuze spinning smooth tracks all night long, and the best silent auction around! You’ve been waiting all year for this event, and it’s now around the corner! We cannot wait to see you there!