Build It. They'll Come. cover image

Build It. They'll Come.

Carman's Muesli CEO and food entrepreneur Carolyn Creswell on spending $1,000 to buy 1/2share of a tiny mum & dad muesli business about to fold and building it into a global brand selling 54 different product lines.

Jun 8, 2020
39:48
Carolyn Creswell started her entrepreneurial journey young… she was just 18 years old, working part-time as a student mixing up small batches of muesli for a mum & dad operation. When that business was about to fold, with her job threatened, she and a pal bought it for just $1,000 each. But it was no overnight success. After several years of hard grind -- perfecting muesli recipes, sourcing quality local grains, nuts & fruits, carrying around bags full of her product to court potential supermarket customers, and mostly being constantly broke-- Carolyn Creswell prevailed. Fuelled by passion, she says, to put delight into a brekkie bowl every day, Carolyn built that tiny operation into an impressive empire now selling breakfast & snack products, across 8 different ranges, in some 34 countries. Over the last 25 years Carolyn says she’s never lost sight of her customer, nor the importance of her young family, as she pursued her foodie dream.very

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