The Startup Ideas Podcast Stole an Idea, Built It in 12 Hours, Sold for $15K in 8 Days (Exact Playbook)
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Jul 25, 2025 
Join Josh Pigford, the creator of NameSnag, a rapid success story in finding expired domains. In just 12 hours, he built the tool that earned him $15K within eight days. He shares insights on leveraging AI for naming and coding, and highlights the power of public commitment via Twitter to drive accountability. Josh emphasizes the importance of quick execution over perfection and discusses branding strategies that helped build early momentum. His journey offers valuable lessons in entrepreneurship and embracing the viral nature of ideas.
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Rapid Build and Launch
- Josh Pigford publicly committed to building a tool called NameSnag the day after seeing a viral tweet about expired domain tools.
- He launched the live product less than 36 hours after committing and worked nearly 12 hours continuously on its build day.
Name Your Product With AI
- Use AI tools like Claude combined with domain availability APIs to efficiently brainstorm and check domain name options.
- Generate hundreds of name ideas until the perfect available .com or .ai domain emerges for your product.
Iterate Branding With Professionals
- Start your branding with a rough logo or design concept using tools like Illustrator or Figma.
- Hire someone skilled to polish that initial draft for a more professional finish at a reasonable cost.