In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth.

Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, handle privacy concerns, and optimize marketing efforts.

Topics discussed in this episode:

Why has the marketing analytics landscape evolved so rapidly in recent years
How do companies navigate data complexity with privacy concerns
What are the biggest mistakes companies make with marketing data, and how to avoid them
Why is it crucial to prioritize the right data sources for eCommerce growth
What challenges businesses face with attribution, and how can they optimize marketing spend
How smaller eCommerce businesses use marketing analytics to compete with larger companies
Why first-party data's increasingly important, and how should businesses prepare
What strategies help businesses implement data-driven marketing campaigns

Links & Resources

Website: https://supermetrics.com/
Shopify App Store: https://supermetrics.com/connectors/shopify
LinkedIn: https://www.linkedin.com/company/supermetrics/
X/Twitter: https://x.com/Supermetrics

Get access to more free resources by visiting the show notes at
https://t.ly/hUTQ8

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