The Hustle Daily Show How creators and brands can actually win a Webby
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May 12, 2025 Jesse Feister, Executive Director of the Webby Awards, shares insights into how creators and brands can shine in a competitive digital landscape. He discusses the significance of the Webby Awards, celebrating their 29th anniversary and highlighting a new category for content creators. The conversation also explores the impact of AI on the creator economy, the shift from analog to digital in music, and the importance of human connection in creativity. Plus, he shares how brands can effectively navigate the overflowing content landscape.
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Webbys' New Creator Category
- The Webby Awards introduced a dedicated creator category for the first time this year.
- This change reflects the growing importance and evolution of creators on the internet.
Stand Out by Innovating
- To stand out for a Webby, do something truly original and innovative instead of copying trends.
- Excellence often means creating unique work that connects, regardless of audience size.
AI Expands Creativity Access
- AI in creative work is a tool that democratizes participation, but true connection with humans remains key.
- Technology changes methods but not the core need to make meaningful work.