What is a holistic SEO strategy? with Gert Mellak

[1:30] How the digital marketing industry has evolved over the last 20 years

[3:05] How user behavior has changed over time

[6:50] How to make content more 'search-friendly'

[9:30] The importance of content structure and design

[13:35] How to look at SEO from a conversion perspective

[19:40] How to leverage your competitor's rankings and use it towards your benefit

[24:10] The two types of SEO and how to use them

[29:35] Leveraging change as your industry and the market changes

[31:30] Gert's book recommendation

[36:25] One SEO tip that works every time