As an analytics manager, Karen is passionate about how data science and analytics can support businesses and help them better understand their customers. While she finds digging into data fun, she believes that it comes with responsibility, and her uncompromising focus on data integrity enables her to build trust and strong relationships with stakeholders. Most of all, she strives to help others craft their own path to personal and professional fulfilment. She believes that focusing on personal development and having access to role models is key to having a successful career – no matter what your definition of success is. This is why she created the Women in Data Podcast in partnership with Women in Data UK. This resulted in an industry recognition as a Twenty in Data and Technology 2020, which awards visible and accessible female role models for the next generations of data professionals.