7 - Jarret Adams - Nuclear Power: A New Era of Communication

In this episode of the Advanced Nuclear podcast, host Jim Howe speaks with Jarret Adams, founder and CEO of Full On Communications, about the importance of effective external and internal communications in the nuclear industry. They discuss the need for clear and consistent messaging to engage communities, address public misconceptions, and promote the benefits of nuclear power. Adams emphasizes the inseparable nature of communications and business strategy, the importance of transparency, the challenges faced by new nuclear startups, and the evolving landscape of nuclear energy amid geopolitical changes and technological advancements. The conversation also touches on the significance of branding and the recent pledge to triple nuclear power capacity by 2050.

Jarret has more than 25 years of international experience in corporate communications. He created Full On to help the nuclear energy sector tell its story better. He previously worked at AREVA, where he served as Vice President of Communications and Director of Media Relations and Online Communications. He has also served as a Senior Communications Consultant for the U.S. Nuclear Energy Institute.

Prior to creating Full On Communications, Jarret was a Director of Communications for an international public relations agency based in the United Arab Emirates and focusing on the clean energy sector. He is a graduate of the University of Pennsylvania and holds an MBA from the George Washington University. He also attended the Ecole Supérieure de Journalisme, a graduate school of journalism, in France.

Chapters

00:00 Introduction to Advanced Nuclear Power

03:05 Jared Adams: Background and Philosophy

05:58 The Importance of Effective Communication

09:01 Engaging Communities on Nuclear Power

12:02 Navigating Public Perception and Misconceptions

15:01 Challenges for New Nuclear Startups

17:48 Cost and Efficiency in Nuclear Energy

20:54 Avoiding Communication Pitfalls

24:09 Branding and Messaging in Nuclear

26:48 Geopolitical and Technological Changes

29:57 Documentary: Nuclear Resurgence

32:59 The Tripling Nuclear Power by 2050 Pledge

34:10 Key Takeaways and Future Outlook