Product Startup 138: Using Audio Ads to Sell New Hardware Products
Stew Redwine is Vice President Creative Services at Oxford Road, one of the leading audio advertising agencies in the world. They ran the ads behind unicorn physical product success stories such as Quip Toothbrushes, Theragun, Tommy John, and many more. Today Stew is going to share some valuable knowledge for inventors, startups, and small manufacturers on what audio platforms are out there to advertise your product on, how to get started in the audio advertising space for hardware products, and how to make a great audio ad to make your product invention the next big success.
Today you will hear us talk about:
- What are audio ads for hardware products?
- The different platforms for audio: Podcasts, radio, XM radio
- Crisp, clear, and clever messaging
- Self serve audio advertising programs (Gumball and Podcorn)
- True Native Media for a more concierge service
- The key things to have in an audio ad
- A person is not fully convinced until they can feelthe product has been demonstrated
- 9 key things for a highly successful audio ad for a new physical product invention
- You don’t have to stress about being perfectly clever.
- 180 word max for a 60 second ad.
- Most podcast consumption happens around the episode drop.
EPISODE LINKS
Stew Redwine / Oxford Road Links:
- Website: https://www.linkedin.com/in/stewredwine/
- WhitePaper: https://soundsprofitable.com/update/copywriting-ads-that-sell
- LinkedIn: https://www.linkedin.com/in/stewredwine/
The Product Startup Podcast Links:
- Website: https://www.ProductStartup.com/
- Instagram: https://www.instagram.com/ProductStartup/
- LinkedIn: https://www.linkedin.com/company/ProductStartup/
- Facebook Page: https://www.facebook.com/ProductStartup/
- Facebook Group: https://www.facebook.com/groups/ProductStartup/
- Pinterest: https://www.pinterest.com/ProductStartup/
- Twitter: https://twitter.com/ProductStartup
- YouTube: https://www.youtube.com/MakoInvent
Mako Design Links:
- Website: https://www.makodesign.com/
- YouTube: https://www.youtube.com/MakoInvent
- Instagram: https://www.instagram.com/MakoInvent/
- LinkedIn: https://www.linkedin.com/company/MakoDesign/
- Facebook: https://www.facebook.com/MakoInvent/
- Pinterest: https://www.pinterest.com/MakoInvent/
- Twitter: https://twitter.com/MakoInvent/
Kevin Mako Links:
- Instagram: https://www.instagram.com/Entrepreneurs/
- LinkedIn: https://www.linkedin.com/in/KevMako/
- Quora: https://www.quora.com/profile/Kevin-Mako
- Facebook: https://www.facebook.com/KevMakoPage/
- Twitter: https://twitter.com/KevMako/
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry’s leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about Mako Design + Invent!