Patrice K. Cokley: Branding, Authenticity & Marketing

This week we're joined by Patrice K. Cokley, founder of The Bassline Group - a music-inspired brand management and marketing firm based in Chicago, helping to empower musicians and creative entrepreneurs to grow their businesses and reach a wider audience. In this episode, we talk about branding, the importance of authenticity and Patrice's love for Miss Janet Jackson!Highlights:- Patrice is a fan of the show!- Patrice HAS to see Janet Jackson live. She just has to.- Patrice has a lot of praise for Ross (he designed The Bassline Group’s website)- We hear about the beginnings of The Bassline Group and what Patrice does.- The Bassline is a metaphor - it’s the foundation of a song, and it’s the foundation of your career- We talk about the importance of branding for musicians- Your brand is not just your music or your appearance - it’s about showing more of who you are as a person- Ross says Marcio talks about being vegan all the time (which is kind of true)- We talk about how Marcio talking about veganism online has opened the door to new opportunities- Marcio ALWAYS uses Jared Leto as an example- Patrice tells us how she likes to get to know her clients on a personal level as it helps her to spot opportunities that they might not have thought about- Brand sounds too business-y - we need a new word!- People can spot fakery so easily - be authentic!- Newsflash! it’s 2015, not 1995. Thanks for that, Marcio.- Patrice never lets her clients go outside looking crazy!- We talk about some common mistakes artists make in their approach to branding and marketing.Advice:- As an artist, you need to show who you are as that’s what your audience will fall in love with- People gravitate towards what they can relate to- Having a niche is great, as long as it’s authentic to you- Your brand encompasses everything about you- If you love a particular product, post about it and see if any opportunities arise- If you’re releasing some new music, you need to be consistent in your approach and start your promotion at least 3 months before release.- You have to be able to take constructive criticism.Recommendations:- Janet Jackson (Music)- Joie Kathos (Music)- Jurni Rayne (Music)- Reina Williams (Music)Guest Links:- Website: http://thebasslinegroup.com- Twitter: @thebasslinegrp- Instagram: @thebasslinegrp- Facebook: /thebasslinegrp

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