Tech Marketing Trends Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies - Janet Jaiswal
We're happy to introduce our recent episode "Unleashing Hypergrowth: Tips for Scaling B2B Global SaaS Companies," with guest Janet Jaiswal, VP Global Marketing at Cloudbeds. Janet brings over 20 years of B2B marketing experience to the table and has a proven track record in driving business growth and brand reputation. She offers valuable insights for companies aiming to scale both efficiently and globally.
Some takeaways from the episode with Janet:
- Quantify TAM and SAM: Understand your Total Addressable Market and Serviceable Addressable Market to plan your resources and set growth expectations.
- Pilot Before You Scale: Test your marketing campaigns on a smaller scale before going all-in. This minimizes risk and helps you make data-driven decisions.
- Have an Exit Strategy: Always have a plan to wind down operations and mitigate losses if things don't go as expected.
👉 Listen to the full episode for a deep dive into these strategies and real-world examples. Perfect for anyone looking to scale their B2B SaaS company!
Check out Janet's articles here: https://medium.com/@janetjaiswal