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EEC 402: Digital Marketing in Today's Business Landscape, with Matt Raad

Oct 7, 2025

Matt Raad, a veteran in online business investment and education, discusses the pivotal role of digital marketing today. He shares strategies for creating passive income through buying and renovating websites, emphasizing the rise of 'digital real estate.' Matt highlights AI's transformative impact on small businesses, simplifying content creation and SEO. He encourages beginners to start small, focusing on info-product and course sites. With insights on personal branding and multi-channel engagement, he inspires listeners to rethink career paths and seize online opportunities.

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INSIGHT

Digital Marketing Is Core Business

Digital marketing is central because most commerce and attention have moved online.
Small, focused online assets can become highly valuable and scalable with traffic monetization.

INSIGHT

AI Multiplies Solo Capacity

AI is a game changer that lets one person produce, distribute, and repurpose content at scale.
It accelerates small-business growth by replacing roles previously done by teams.

ADVICE

Begin With A Small Revenue Site

Start small by buying or building a simple money-making website as your first step.
Use evenings or weekends to practice and learn while keeping your day job.

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For over 27 years, Matt Raad has been helping people escape the 9-to-5 by turning digital assets into real-world freedom. Alongside his wife Liz, he pioneered the strategy of buying, renovating, and selling websites for cash flow—long before the term "digital real estate" became mainstream.

Can you discuss the importance of digital marketing in today's business landscape?
How do you stay up-to-date with the latest trends and changes in the digital marketing industry?
What are the trends in this market?
Am I too late? Have I missed the market or the best deals?
Can a non-tech person do this, and how would they get started?

Matt Raad

Starting from scratch, Matt and Liz applied their background in business acquisitions to build a high cash flow portfolio of online businesses. Today, through their nationally recognised eBusiness Institute, they train career professionals, side hustlers, and families how to create time-leveraged income streams online—without needing to be tech experts.

Matt is especially passionate about helping people rethink traditional career paths. Whether speaking to mid-career professionals seeking flexibility or young entrepreneurs hungry for financial independence, he brings a practical, proven approach to creating income that supports your lifestyle—not the other way around.

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The EEC podcasts are sponsored by MKB Excellent Executive Coaching, which helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC, to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching, a company that specializes in leadership development.