Inside Iowa’s Sale of Champions: Youth, Livestock, and Legacy

We start with Mike Doran—the Sale Manager who’s been at the helm of this event for years—offers an insider’s view of what it takes to make the Sale of Champions a success. From coordinating sponsors and buyers to ensuring the young exhibitors have their moment in the spotlight, Mike’s leadership has helped the IFAA grow its support from $50,000 in its first year to nearly $725,000 annually in livestock sales, scholarships, and awards.

Then, Joe Stien, a young leader who not only captured Reserve Grand Champion honors in the 2024 4-H Market Hog competition but also uses his platform, The Joe Show, to amplify youth voices in agriculture. Joe shares the grind behind the glamour, from early mornings in the barn to the adrenaline rush of the Sale of Champions, and how this event represents years of dedication from youth exhibitors across the state.

We also explore how the IFAA invests in the next generation through over $240,000 in scholarships each year, including the Winner’s Circle Scholarships for students pursuing ag degrees. With stories from the ring, the sale floor, and the scholarship stage, this episode highlights how tradition, community, and opportunity come together to create lifelong impact for Iowa’s ag youth.

Whether you’re a livestock exhibitor, a parent, a sponsor, or just a fan of the Iowa State Fair, you’ll come away with a deeper appreciation for the dedication and teamwork that fuel the Sale of Champions.

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