With the games industry impacting the daily life of billions of people around the globe, there is an increasing opportunity for brands and marketers to be involved in the rapidly evolving games and esports space. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by guests Greg Selkoe and Ned Sherman. Greg Selkoe is CEO and cofounder of the esports lifestyle gaming brand XSET and an early leader in the esports and gaming industry. Ned Sherman, partner and leader of Manatt’s Digital and Technology Transactions practice, represents a variety of games and esports clients and has over two decades of experience focused on dealmaking, legal issues, venture capital, growth strategies and M&A.