Leveraging AI 228 | Is UCG Dead? Learn How To Build a Video Content Machine - 88% Higher Conversions, 97% Lower Costs with Donny Dvorin of MakeUGC
Sep 30, 2025
Donny Dvorin, Chief Revenue Officer at MakeUGC.ai, revolutionizes content creation for DTC brands with AI-generated user-generated content. He shares how brands can produce over 400 UGC videos daily, achieving 88% higher conversions and 97% lower costs. Donny demonstrates creating lifelike avatar videos that can showcase real products and explain the seamless workflow from script to polished ads. The discussion also tackles the potential impact of AI on traditional UGC and how it can complement influencer marketing for enhanced ROI.
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Raw-Looking AI Avatars Mimic Real UGC
- MakeUGC creates highly realistic, raw-looking avatar videos that mimic phone-shot UGC, including environmental audio and natural motion.
- The platform generates talking actors from text, images, and product photos in minutes for immediate use.
Add Real Product Shots And B-Roll
- Upload product images or website screenshots to place real-looking items into avatar hands for accurate product shots.
- Combine AI avatars with B-roll, music, and captions to produce fully edited ads in 24–48 hours.
Use Rapid A/B Testing To Find Winners
- Use AI script generators or ChatGPT to create many script variants, then test dozens of avatars, hooks, and tones.
- Iterate quickly and scale winners into paid media while pausing lower performers.