#88: Adam Faris — From NBA2K to Content Empire

I talked to my homie Adam Faris, digital creator and the king of sports content.

He started out posting NBA 2K TikTok memes and ended up in unexpected places such as Aston Martin Formula 1 garage and working with Playboy.(00:45) First viral TikTok: NBA 2K bets during COVID(04:12) Why Twitter/X is a broken app with the world’s best network(07:21) Making his first dollar $100 from content(09:28) Getting Chainsmokers follow from memes(14:36) How Adam got access to Vegas F1 Grand Prix and met celebrities(19:04) How creator work leads to absurd adventures(22:16) Adam’s creator bucket list: a Netflix show(25:22) How to create your own internet series(28:17) Why passion matter more than size (that’s what my wife said)(30:23) Don’t just aggregate memes. BE the meme(31:57) Message to companies: let the creators be creative(37:15) Adam’s Playboy gig with the Super Bowl(39:27) Red Bull should sponsor hackathons, not just athletes(41:26) GoPro nostalgia and how they lost their mojo(42:59) Idea: energy drinks for memelords(44:12) Running an agency on top of content empire(46:24) Why self-driven teams make everything better(49:36) Why Timothée Chalamet’s speech hits like crack for us ambitious peopleJason Levin⁠⁠⁠ is the founder of meme marketing software Memelord Technologies
Read Jason's weekly advice column on organic social media growth for startups.Follow Jason for memes and cool ideas hereFollow Adam for sports content herePast guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, Troy Osinoff and more.