In this episode of "Stop the Scroll", host Brianna Doe discusses what influencers look for when partnering with brands on influencer marketing campaigns. You'll also hear how brands can effectively collaborate with influencers to drive results.

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Best Moments:

(01:04) Importance of setting clear goals and communicating them to your influencers

(02:44) Giving influencers creative freedom to experiment with content — they know their audience best

(03:43) Ensuring alignment between influencer values and brand values

(04:46) Providing influencers transparency and access to the product

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From Me, Bri:

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