Side Hustle School Ep. 3141 - TBT: How My Print-on-Demand Shop Landed a Licensing Deal
Aug 7, 2025
Discover the inspiring journey of an independent artist who transformed her print-on-demand shop into a licensing success with a major retailer. Learn about the ups and downs of negotiation and how it impacted her creativity. The discussion emphasizes the thrill of entrepreneurship and the importance of customer trust and shipping solutions. It's a motivating reminder that anyone can turn their passion into a profitable side hustle!
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Artist's Print-On-Demand Success
- An independent artist started a print-on-demand shop with quirky designs and made slow but steady passive income initially.
- After a few years, a major retail brand approached her to license her artwork, leading to significant exposure and royalties.
Be Cautious Licensing Designs
- Licensing deals can lead to loss of creative control and involve complex legal negotiations.
- It's wise to selectively license designs and seek legal assistance to manage contracts carefully.
Licensing Is Part of Growth
- Licensing is not a guaranteed path to massive success; it's one step in building a creative business.
- Seeing your designs in stores is rewarding but requires balancing exposure with business strategy.