LIVE from Modern Sales Pros: Why Operations is the Key to Sales & Marketing Alignment

On this episode, we're taking you inside a recent LIVE panel hosted by Drift and Modern Sales Pros on a topic everyone in Operations has likely wrangled with at one point or another: alignment. And not just any type of alignment: Sales and Marketing alignment.

And to tackle such a meaty topic, we were lucky to be joined by two people who have been in different, important roles in creating that alignment: Kate Adams, the Senior Vice President of Marketing at Validity and Jaclyn Balben, the VP of Operations at Bamboo Health. 

In our conversation, we talked about the bipartisan role Ops can play in this alignment, how Sales and Marketing can show they are truly looking to be partners with each other, and what Kate has found to be true in the best Operators she’s ever worked with.

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