Scale Your SaaS 144: How to Level up Your Life and Career – with Eric Siu
EPISODE SUMMARY
Eric talks with Matt Wolach, host of SaaS-Story in the Making podcast, about mastering the game of life and the ultimate game of business. While broadening on the tactics that could be applied to revive a failing company, he discussed novel business strategies, the rudiments of an SEO Strategy as well as marketing mistakes startups and early-stage businesses should avoid.
EPISODE HIGHLIGHTS
Learn to play business the poker way
Games open up an individual to a wealth of virtues that could be incorporated to mould a person’s business character for good. Games, poker especially, “tests a person’s mental strength and resilience. Games also teach teamwork and communication, finding the best team to get things done, tolerating and leveraging on adversity, using critique as fuel, as well as exploiting opportunities.” An individual needs these qualities meshed into their core to succeed in business.
Uni-directionality is key
“Because there is so much new stuff coming out all the time, it is very easy to be pulled in different directions.” “When you are starting, it is very important to focus on one channel and let it be your foundation before branching out.”
Network at scale
“People crave and are still craving relationships. Leverage and relationships are the names of the game and it will continue to be that way.” Connecting, reconnecting, and engaging people are ways to build leverage to build an audience.
The best SEO strategy
“The two most important things in 2021 are still traffic and links. There are over a billion blogs in the world and it is getting more competitive in search engine results. A lot of people would optimize for keywords but they do not optimize for titles and Meta descriptions. If you are searching for something and you see a great title, you are more likely to click on it. People should also monitor if they are losing traffic on their key content.”
LEARN MORE
To learn more about ClickFlow, visit: https://www.clickflow.com/
Find Eric Siu on LinkedIn at: https://www.linkedin.com/in/ericosiu/
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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.
Get even more tips by following Matt elsewhere: