UNLIMITED SUPPLY with Digital Music News Deadlines have different meanings,TikTok is the new QVC, and Ma-Who?
Jun 18, 2025
Discover the stark differences in how deadlines are perceived in Europe versus the U.S., especially in the music industry. TikTok is evolving from a social platform to a potent force in in-app commerce, reshaping how we interact with music. Uncover the surprise resurgence of older tracks, driven by viral trends, and explore the rich tapestry of global music influences like Amapiano. Dive into insights on the ever-changing dynamics of the music world and the impact of social media.
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EU's Hard Deadline Impact
- The EU sets rigid deadlines for business decisions, like UMG's Downtown acquisition review.
- Deadlines clarify outcomes, helping both major and indie music players plan ahead.
US Deadlines as Soft Benchmarks
- US deadlines in music and tech are more like reminders without real enforcement.
- TikTok ban deadlines keep getting pushed, highlighting lack of decisive action.
TikTok is the New QVC
- TikTok is reviving the live commerce model that QVC popularized.
- In-app shopping sales and live streams on TikTok are surging massively.