75. Networking Strategies to Improve Your Event's Experiences with Liz Lathan

My guest today has a rich history in corporate events, leading teams at Fortune 50 companies like Dell and IBM. Liz Lathan is an expert in engagement and a community strategist, reshaping how to approach events and community building to enhance attendee event experiences. Throughout her career, she’s transitioned from crafting event spaces to orchestrating meaningful networking experiences that transcend traditional event structures, such as her Spontaneous Think Tanks.
Tune in as we talk about:

• Elements that make events genuinely engaging and memorable (Wall of Woe)
• Her distinctive engagement initiatives at events (family-style breakfasts and sticky notes)
• The conversation and shared experience-based think tanks she’s co-founded for event professionals— check out Club Ichi!
• Finding a balance between the networking that attendees want, and the talk time executives want
• Our shared love of outer space and why impactful events are like a bowl of good vanilla ice cream

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