

Bree Groff: Reimagining Work with Joy and Purpose
Is Bree Groff delusional or naive to believe work should be a source of fun and joy? Having read her bestseller, Today Was Fun: A Book About Work (Seriously) and interviewed her, we’re certain she’s spot-on—and voicing what many of us have long felt: work shouldn’t be a grind that erodes our happiness or well-being.
Bree’s expertise stems from a dynamic career in organizational transformation. With over a decade advising leaders at Google, Microsoft, and Hilton as a consultant and former CEO of a global change agency, she’s reshaped workplace cultures worldwide. Holding an MS in Learning and Organizational Change from Northwestern University and a BA from the University of Pennsylvania, Bree now teaches strategy and change communications, championing work that prioritizes purpose over stress.
Growing up, Bree saw her educator parents find joy in their work, joining them on school holidays and assuming all work was inherently meaningful. Yet, entering the workforce, she was stunned by “patently ridiculous, if not outright dangerous” practices she observed that drained all the fun from work.
In this episode, Bree pinpoints what’s broken and shares practical leadership solutions to fix it. She defines how joy can coexist with high performance and explains why fostering it is critical for success. She also reveals why emotional reliability is a vital leadership skill and offers steps to cultivate it, strengthening team trust. During our conversation, Bree explains why nurturing workplace friendships boosts organizational outcomes and introduces her “user manuals” concept, where teams share personal preferences to enhance collaboration.
This season, our podcast is highly focused on employee well-being, and Bree’s perspective aligns perfectly. She critiques the cost of “discretionary effort” in employee engagement—“It’s free labor, but we shouldn’t kid ourselves where that effort comes from,” she writes, citing sacrifices like missing bedtime stories, not getting exercise or losing sleep. We dive into whether leaders should chase engagement metrics or prioritize well-being for sustainable results. The entire conversation will challenge you to rethink work’s role in your life, whether you’re leading a team or navigating your own career.
And just like her book title and the mission she’s on, Bree Groff is also a rather fun guest!
The post Bree Groff: Reimagining Work with Joy and Purpose appeared first on Mark C. Crowley.