A 150-year-old beauty brand with over 1,000 SKUs, Granado might be new to US market, but in Brazil, it's a household name. This week, I chat with CMO Sissi Freeman about the brand’s uniquely Brazilian identity, its recent global fragrance boom, what it’s like running this legacy brand in lock step with her father (CEO Christopher Freeman), and the smells most special to Brazilians.

SOTD: The Body Shop Full Iris

FRAGS MENTIONED:

Granado: Iris, Esplendor, Nostalgia, Oasis, Oud, Carioca, Epoque Tropical, Bossa, Citrus Brasilis; CKOne, Carolina Herrera 212, Issey Miyake, LeLi Scents, Granado: Gardenia, Magnolia, Suzette, Folha Imperial, Folha de Laranjeira, Limão Taiti & Neroli; Robert Piguet Fracas, Dior Poison

JASMINE SMELL CLUB: jasminesmellclub.eventbrite.com

RSVP HERE FOR STELE FLORSTALGIA

Thanks to this month's sponsor Goldfield & Banks! Try Pacific Rock Flower on luckyscent.com (get 10% off w/ code perfumeroom10)

173. SISSI FREEMAN (GRANADO) ~ Brazil's Beauty Legacy (the ~other~ BBL)