Round Table China Record travel during holiday week
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Oct 9, 2025 China's National Day holiday saw a staggering 2.43 billion passenger trips, showcasing travel trends and crowded hotspots like Beijing and Shanghai's Bund. There's a push for quieter getaways to places like Yunnan and Tibet. The rise in consumer spending included unique experiences, with thrilling activities like paragliding emerging. Excitement also surrounded local festivals, such as Xiamen's lantern celebrations. Meanwhile, strong film box office numbers reflected high audience engagement, highlighting a bustling holiday week.
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Personal Holiday Experiences
- Niu Honglin described holiday crowds and people saying "it's not as bad as I expected" everywhere he went.
- Yushan stayed home with family and found the break relaxing rather than busy.
Record Passenger Movement
- Golden Week generated 2.43 billion passenger trips, averaging 304 million per day and up 6.2% year-on-year.
- Rail, air, road and waterways all grew, showing broad transportation recovery and demand for diverse travel modes.
Hotspots Blend Heritage And Tech
- Major domestic hotspots included Beijing's Shougang Park WTT event and Shanghai's Bund XR experience, both driving strong local engagement.
- Cultural, sports and tech-driven attractions blended heritage with modern experiences to attract visitors.