

Why joy and flexibility are good for business | Rosie Sargeant
Jun 2, 2025
In this engaging discussion, management consultant Rosie Sargeant shares her insights on creating joyful workplace cultures. She emphasizes that companies will thrive when employees enjoy their work, offering innovative tips like playful check-ins to boost morale. Rosie also highlights how embracing both joy and frustration fosters meaningful coworker connections, ultimately enhancing job satisfaction. With examples from successful companies, she reveals how fun at work isn't just a perk—it's a path to higher retention and better customer experiences.
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Enjoyment Drives Business Success
- Companies will succeed or fail based on how much their people enjoy their work.
- Enjoyment at work correlates with higher stock returns and profitability among top firms.
Trader Joe's Joyful Culture
- Trader Joe's employees appear genuinely happy, surprising for a retail job.
- Overstaffing allows social interaction, reducing burnout and increasing customer engagement and revenue.
Double Down on Joy
- Double down on joy by identifying what employees enjoy most and enabling more of it.
- Trader Joe's overstaffs stores to create a fun, social work environment that boosts retention and revenue.