The Safari The Man Behind Marketplaces: Co-Founder and co-CEO of Mirakl, Adrien Nussenbaum
Jul 20, 2023
Adrien Nussenbaum, co-founder and co-CEO of Mirakl and author of a Wall Street Journal bestseller, dives into the evolution of the platform economy. He discusses how traditional businesses must adapt by collaborating in marketplaces to thrive. Adrien highlights the importance of integrating AI to enhance retail strategies and manage inventory effectively. He also reveals how independent retailers can band together to compete against giants like Amazon, leveraging consumer data and technology to boost sales in today's demand-driven market.
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Mirakl's Platform Offerings
- Mirakl is a SaaS platform enabling retailers, manufacturers, and distributors to build marketplaces and dropship programs.
- It bundles onboarding, catalog, payouts, personalization, and retail media to help businesses become platform companies.
Why Businesses Must Embrace Platforms
- Becoming a platform means connecting customers to products without owning every asset yourself.
- Digital shifts removed time/space barriers and turned markets from offer-led to demand-led, forcing businesses to change models.
Use Marketplace To De-Risk Buying
- Use marketplace and dropship to test assortment before taking inventory risk.
- Let merchants list third-party items to validate demand, then convert winners to owned inventory if needed.
