FOMO Sapiens with Patrick J. McGinnis

FOMOnday: The Secret to the Perfect Elevator Pitch

Sep 25, 2023
Kickstart your week with insights on crafting the perfect elevator pitch! Discover why concise communication is crucial and explore common pitfalls that can derail your delivery. Learn a four-step formula designed by Matt Abrahams, featuring engaging examples from Spotify and Peloton. Plus, dive deeper into concepts like product-founder fit and the signals of success. Wrap it up with tips to elevate your pitches and enhance your communication skills!
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INSIGHT

Seconds Decide Your Chance

  • You often have only a second to grab a busy person's attention, so brevity matters more than completeness.
  • A tight, compelling opener buys you the longer conversation you actually need.
ANECDOTE

Real-World Testing Of The Formula

  • Patrick tested Matt Abrahams' pitching formula with entrepreneurs and saw them quickly improve their delivery.
  • He reported multiple people were able to 'whip themselves into shape' after trying it.
ADVICE

Four-Step Elevator Pitch Template

  • Use the four-step pitch: “What if you could… so that… For example… And that’s not all…” to frame any idea quickly.
  • Practice this template on familiar companies or projects to make your pitch crisp and memorable.
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