Kindra Hall, former Chief Storytelling Officer of Success Magazine, joins Josh Schachter, founder, and CEO of UpdateAI in this episode of the [Un]churned podcast to discuss
- Importance of storytelling in business and a framework for compelling storytelling
- Four types of stories: value story, founder story, purpose story, and customer story.
- Activating customer stories
- The founding story of UpdateAI
- The importance of authenticity in storytelling was emphasized.
The conversation ends with a recommendation for the book "Stories That Stick".
👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter
👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.
👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/
👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.
👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter
[Un]Churned – The No. 1 Podcast for Customer Retention