The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way - Jonathan Goodman

Jan 14, 2025

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Trying to win the internet is a gloriously inefficient way to build a business.

Learn how to earn more and compete less in John's much-needed approach to success in a crowded marketplace.

Jonathan Goodman is the creator of the Personal Trainer Development Center ($35M+ rev) and host of the popular Obvious Choice podcast, a top podcast for coaches, entrepreneurs, and small business owners.

No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.

Jon’s been featured in major business and fitness publications including Men's Health, Forbes, Entrepreneur, Robb Report, Inc., and many more. Over 200,000 coaches and small business owners in more than 120 countries have purchased business development materials from him.

In his latest book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way, Jonathan teaches you how to win in business without feeling like you have to win the internet. Originally from Toronto, Jon spends his winters exploring the world with his wife and son.

In this episode, Jonathan shares how to balance content creation with building a successful business. He covers strategies for standing out in the fitness industry, overcoming ad struggles, and leveraging social media to grow locally. Jonathan highlights the power of masterminds, newsletter growth, and creating functional content that drives long-term success.

He also shares insights on email marketing, debunks the myth of overnight success, and offers tips for navigating social media challenges. If you’re ready to grow your business authentically, Jonathan provides actionable advice and timeless lessons to help you thrive.

Chapter

02:53 - Navigating the Fitness Industry: Marketing Strategies

06:06 - Effective Social Media Strategies for Local Businesses

12:22 - The Power of Masterminds in Building a Coaching Business

15:08 - Understanding Newsletter Growth Strategies

18:24 - Self-Publishing and Marketing Strategies for Authors

33:25 - Effective Email Marketing Strategies

39:53 - Email Marketing Success Stories

44:00 - The Illusion of Success: Outlier Stories

46:20 - Social Media and Content Censorship

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