How to Build Sales Relationships in 2025

The time to invest in relationships is now. Jessica Robertson, the CRO of Orbb, shares her perspective on the future of sales strategies in 2025, where accessing the right leads and decision-makers is a growing challenge. As traditional playbooks become obsolete, Jess underscores the need for businesses to deeply understand their Ideal Customer Profile (ICP) and adapt to the evolving landscape by prioritizing buyer intent and leveraging trusted connections. Jess draws attention to the critical role that investors, advisors, and company alumni play in mapping out these invaluable connections, offering a roadmap for sales teams navigating this new era.

Together, Mark and Jessica explore the potential of integrating first-party and third-party data to maximize sales relationships. By systematically identifying and prioritizing key connections—such as those formed through career and education overlaps or social sentiment.

👤 About the Guest

Jessica Robertson is the CRO at Orbb, a relationship AI platform creating a warm path to accounts.

👀 Read the BLOG for today's episode here.