EP 56: Turning Customers to Advocates and Influencers (using Social media referral marketing) w/ AddShoppers' Chad Ledford

Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO).  On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business:   cookies > email > account registration > sale > advocates (referral)     

 

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