Next Up with Adam Breneman Most Replayed Moment: Inside James Franklin’s Biggest Hire at Penn State
Sep 23, 2025
What does it take to secure one of college football's top coaches? Discover how James Franklin snagged Jim Knowles when he became available. Behind the scenes, Pat Kraft's leadership and strategic partnerships played a crucial role. The discussion dives into why players choose to stay, highlighting the importance of culture and relationships over financial incentives. Finally, Franklin outlines the multifaceted approach needed for Penn State to compete for a championship, emphasizing the significance of strong coaching and resources.
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How Knowles Became Possible
- James Franklin got a call right after the national championship and moved quickly to pursue Jim Knowles.
- Knowles had visited Penn State when at Duke and previously spoken with Franklin, which helped close the deal.
Leadership Enables Competitive Hires
- Franklin says the hire wouldn't have happened under the old regime because Penn State had to outcompete programs like Ohio State, Notre Dame and Oklahoma.
- The move signals a new level of commitment and capability from Penn State's current leadership.
Pat Kraft In The Foxhole
- Franklin describes Pat Kraft as a 'foxhole guy' who got fired up and agreed to make a run at Knowles.
- Kraft's joined effort gave coaches confidence they had an all-in partner in the athletic department.