Episode 66 - Leveraging Industry Giants (The CFSC Story)

Join us on the Coach Catalyst podcast for another exciting episode! Brandon and Kevin, the brains behind Certified Functional Strength Coach (CFSC), are here to share their story. They noticed a common problem with fitness certifications—they lacked practical skills. Drawing from their experiences at MBSC, they decided to do something about it. Together, they created CFSC, focusing on real-world application. Join the conversation to learn about their ups, downs, and twists in building CFSC.

Episode Shownotes:

[00:02:55] Real practical education for coaches.

[00:03:43] Practical fitness education for real people.

[00:09:30] Personal branding and social media.

[00:14:32] Launching the first event.

[00:18:05] Event highlights and connections.

[00:19:04] Creating the right environment.

[00:24:19] Perform Better partnership success.

[00:26:27] Leveraging relationships for brand recognition.

[00:32:29] Coach Catalyst benefits.

[00:34:53] Partnership dynamics in business.

[00:38:37] Building Trust Through Educational Leadership.

[00:43:46] Equity agreement and ownership growth.

[00:45:37] Handshake agreements versus contracts.

[00:47:42] Entrepreneurial opportunities within gym industry.

[00:53:49] Evolution of Teaching Methods.

[00:57:31] Staff training and consistency.

[00:59:07] Certification business strategy.

[01:02:30] The importance of basics.

[01:06:00] Building a strong level one.

[01:09:44] Building strong business relationships.

[01:15:05] Breaking bread for business success.

[01:20:41] Willy Wonka cartoon world.

[01:21:34] Leadership lessons from historical figures.

[01:25:07] Coach Catalyst podcast offer.