This podcast is brought to you by Zendesk for Startups. Zendesk helps startups build lasting customer experiences from day one. With the Zendesk for Startups Program, startups get Zendesk customer support software and CRM for six months FREE of charge. You’ll get access to expert advice and a community of likeminded founders and CX leaders to help you build the foundation for long-term growth. Learn more and claim your 6 months free at zendesk.com/sifted