In today's episode we’re joined by special guests, Julia Vyse and Kevin Lee, discussing the developments and advances taking place in paid media right now. Our conversation takes in the complexities of paid advertising; the challenges of measuring success, and the importance of understanding the nuances of different platforms. If you’re keen to get a better understanding of how paid advertising can work for you, or to improve your current campaigns, this episode is for you.

In this episode:

05:15 Why understanding KPI's and testing is crucial in paid media.

09:03 How making confident, accurate decisions and using short-term data to validate long-term outcomes can lead to success.

12:50 Managing internal metrics, platform control, and budget allocation for success with awareness campaigns.

14:17 How to drive platform use by focusing on social media metrics and user engagement.

20:53 Balancing art and science - How to navigate the intersection between platform data and analytics.

Resources mentioned in this episode:

https://www.dentsu.com/blog

www.youtube.com/@eMarketingAssociation

More about our guests:

Julia is a Digital Director and has focused on Search and Performance Media for Enterprise-sized organizations for 16 years. These days, she focuses on optimizing inside platforms, while ensuring that different media works in harmony rather than in silos. Ask her about QSR, Public Sector, Luxury Travel, and Retail.

Connect with Julia here:

https://www.iprospect.com/en/ca/

https://www.linkedin.com/in/juliavyse/

Kevin Lee is a marketing mad scientist, entrepreneur, marketing expert, investor and cause marketing philanthropist. He is the co-founder of full-service marketing company, Didit, and founder of GivingForward.org, a cause marketing nonprofit that along with its predecessor We-Care has generated millions of dollars for nonprofits and billions for businesses.

Connect with Kevin here:

https://www.emarketingassociation.com/

https://www.linkedin.com/in/variousventures/

To find out more about us and the show visit https://internetmarketingpodcast.org

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Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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