A startup needs to create and establish a company culture in the beginning in order for the team to thrive and grow as the company scales. Understandably, it may seem counterintuitive to focus on intangible things like culture in the early days of a startup, but it’s key. Netflix Co-Founder Marc Randolph is a standout leader to talk to about this; he helped build Netflix’s culture 20 years ago. To this day, CEOs still reference Marc’s Netflix culture playbook. Listen as Sam Corcos and Marc Randolph discuss the importance of building company culture from the ground up.

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🎙️ What Marc Randolph & Sam Corcos discuss:

(05:08) – What is company culture?
(08:31) – Culture comes from emphasizing behaviors
(11:34) – How to send the right signals
(14:14) – A culture of personal responsibility
(18:33) – Treat people like adults
(21:35) – You can’t keep people who have bad judgment
(24:08) – Scaling amplifies mistakes
(40:37) – Explain why you make your decisions
(44:00) – Your team is your priority
(46:47) – The responsibilities of a manager

Transcript & Show notes

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Bulls May Have to Just Grin and Bear It