What's the purpose of...purpose?

Defining the reason for a company’s existence – its purpose – can be a game changer. Organisations that are able to do this grow faster than their competitors, and have more loyal customers and engaged employees, studies have shown.

It’s a journey that Deutsche Bank has been on for the past year. But why do organisations need a purpose at all? And once you have found yours, how do you bring it to life?

In this special episode of This is Deutsche Bank, Alex Wynaendts, Chairman of our Supervisory Board, discusses the topic and the bank’s journey with host Ben Alka.

01:47 – The role purpose can play in securing success for a company and in uniting its employees behind a common goal, whatever their role. 

03:55 – How to make sure a purpose is not just words on a page, how Alex has seen it in action and the importance of the pride that a purpose can bring. 

08:19 – The role that management can play in embedding a purpose across the organisation, and how Deutsche Bank's purpose can help us support clients in today’s volatile times. 

12:10 – Alex's dedication in his daily life and final remarks 

Who we are – Our purpose https://www.db.com/who-we-are/index?language_id=1&kid=our-purpose.ghp-en.who-we-are

Our new claim: With deep dedication https://www.db.com/who-we-are/claim/index?kid=dedication.redirect-en.shortcut 

Deutsche Bank website http://www.db.com