In this episode, Leila (@LeilaHormozi) outlines what it actually takes to rebrand yourself. Spoiler: it’s not a new wardrobe or a clever post, it’s the gritty, invisible work of changing your behavior when no one is watching. Leila walks through the pain of being misunderstood, why your brand is a lagging indicator, and how to leverage your environment and inner circle to become the person you want to be.

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Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

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UBMC 48: US & DARK SIDE OF THE RAINBOW